How a publisher’s giveaway became market research

This insight from reader and columnist Bonnie Jean Feldkamp might inspire a publisher or two out there to do some creative market research. Feldkamp says, “Chicken Soup for the Soul’s latest newsletter talks about how they did a recent merchandise giveaway that essentially crowdsourced how their books were being displayed, and it resulted in them changing their book spine design. … I get these newsletters since I had an essay in two of their books a few years ago, and now that I’m editing an anthology series for a small press, I’m paying attention to their soliciting and marketing strategies.”